Thursday, October 28, 2010

About Locationary

This article is from Locationary.com authored by its founder Grant Ritchie. This is about Locationary.

"Hi! My name is Grant and I'm the founder of Locationary. I want to tell you a true story about how, almost 30 years ago, a few companies in the United States took advantage of a legal loophole to create a billion dollar industry and why there's now an opportunity for you to make money because of it.

This story is really about a battle for what I refer to as "the world's most valuable data"' -- the information about every business in the world. It's incredibly valuable because if you control this information, you control how people buy and sell. You control which businesses are shown to customers and you influence where people buy the products they need. As an added bonus, when you have all this information, others buy it from you.

For the last 126 years, this information was controlled by the yellowpages industry and they made a fortune every year. Last year, local businesses spent nearly $30 billion to advertise. Another $20 billion was spent to buy business data. It's a vast sum of money; enough to make millionaires of 50,000 people every year. However, in 1982, something changed that would affect how this information would be used on the Internet almost 30 years later.

In the United States, this information was once controlled by AT&T, the massive telecom company. It owned the yellowpages directories across most of the country and had information on practically every business in the U.S. However, in response to unfair competition, the U.S. Government broke AT&T apart into several smaller companies. As a result, nobody had the full information anymore. But like with everything, someone's problem became an opportunity for others.

A few new companies figured out how to collect the full information again by taking advantage of a legal loophole. Normally, you can't copy another's information or content. People get sued for pirating music and movies, or photocopying books. However, the law didn't protect books of "facts". As a result, these new companies were legally allowed to copy the yellowpages directories (about 5200 in North America) and there was nothing AT&T or anyone else could do to stop them.

So fast-forward to today. Those directory copiers are now "the big three": Acxiom, Localeze and InfoUSA. They are huge companies that you've probably never heard of that sell this business data to everyone including Google Maps, Facebook, Twitter, Microsoft, Yelp, and Yellowpages.com. I uncovered the big three when I was researching how Google Maps gets its information. I learned that the Internet companies keep buying this data because they need the full set of U.S. business information. Unfortunately, the data they're buying still mainly comes from the copied yellowpage directories. It's many months and even years old and not suitable for the 'real-time' nature of the Internet. We now live in a hyper-speed world where last week is ancient history. To solve this problem, Locationary created a new technology to supply everyone with instant business information on every place in the world. It's revolutionary because our patent-pending technology rewards locals for accurate contributions. There's no other system in the world like it.

It's simple, really. Locals around the world know what's happening in their communities faster than anyone else. If a new business opens, or one goes out of business, they know first. If the phone number is wrong, or the location is inaccurate, they know how to fix it. Locationary's data is becoming the most accurate and recent because it's updated and verified by locals in over 90 countries. Each day over 30,000 places are updated by our members. By participating, you'll be a member of the new system that will supply the global business information for the Internet age.

Here's how it works: by adding new places to Locationary and by fixing inaccuracies, you'll earn tickets which you can enter into draws for cash prizes. You'll also share in 50% of the revenue that Locationary receives from the places you update. Imagine being paid whenever someone uses a coupon, buys a product, or finds a job in your city. Everything is tracked automatically and instantly deposited into your Locationary account or paid out to Paypal. Best of all, it's completely free to participate!

Add places, share your local knowledge, and get paid. Join Locationary and help us change the world, one community at a time."


Hope you now get an idea on what is Locationary. If you're interested to join Locationary, you can click the link below.

http://www.locationary.com/users/PACLANDER

+

No comments:

Post a Comment